4 online marketing tips to boost your venue

Are you looking for ways to get more traffic to your website for more online bookings?  

You might already use social media or send a newsletter to your guests, but there are many more ways to get more bookings through your website. 

The possibilities of online marketing for your venue are endless and it serves many purposes. Do you want to attract new guests? Or do you want to increase the amount of returning guests? Anything is possible.

Let’s look at 4 online marketing strategies that will generate more bookings.

1. Increase the traffic to your website with SEO

SEO stands for search engine optimization and is about improving your website to get a high position in search engines like Google. You want to rank high in search engines, because that means (potential) guests can easily find your FEC. 

The biggest advantage of SEO is that you don’t have to pay for ads and still be visible – it’s an inexpensive way of marketing that can bring you a lot of website traffic and new guests. A disadvantage of SEO is that it can take weeks or even months before you reap the benefits.

To get to a high ranking, there are many ways in which you can improve your SEO. Think about using the right keywords, adding relevant content to your website, improving your linking strategy and paying attention to the more technical parts of SEO. Also, great meta titles and descriptions are important to increase the click through rate to your website. 

2. Reach more guests with online advertising

To generate more traffic to your website in the short term, it’s a great idea to start with online advertising. It helps you to deliver the right message to the right customer and can be anything from banners to videos on various platforms, such as Google, Facebook or TikTok.

With Google Ads, for example, you create an ad for a certain keyword that always appears on the top or bottom of the result pages. This means you increase your visibility and get immediate results. 

Like most advertising platforms, you pay per click for Google Ads. This means that every time your ad is clicked, you pay a fee. Control your expenses by setting a maximum budget and monitoring them.

3. Be visible on social media

Social media allows you to connect and engage with your guests and is a great channel to attract new guests. Think of posting pictures of you and your team on Facebook, fun videos on TikTok or promoting special events on Instagram. 

With social media you increase your visibility. You show what your venue has to offer and are actively communicating about this, which leads to more brand awareness. For more social media exposure you can also make a cool photo spot at your venue where visitors can make a picture of themself. Make sure that you have your logo at the photo spot so that if your visitors share their photo, everyone sees that it is your venue. 

Keep in mind the different channels per target group. TikTok is a great way to attract kids, but to reach companies for your business events, you might want to use LinkedIn.

4. Stay in touch with your guests with email marketing

With email marketing, you stay in touch with your guests and make them return to your FEC. It’s a great way to share updates about your leisure business and to invite them for special events.

There are many different types of emails you can send, such as a confirmation email, newsletter or birthday email. For example, if a child has celebrated its birthday party at your venue, email them 9 months later to ask to visit you again on its birthday. Include a discount voucher and see how many kids will celebrate their birthday with you again.

In general it’s cheaper to have existing guests to return to you than to find new guests. With this in mind, it’s a great idea to focus on customer loyalty and use email marketing to reach out to them again. Email marketing is very affordable and can definitely drive you more bookings.

Grow online with Briq’s online booking system

In the past years, Briq has helped many leisure businesses all over the world to start selling their activities online. With Briq’s booking system, you’ll increase your conversion rate and the average order value. Are you ready to receive (more) online bookings too?

At Briq you have everything you need to grow your business – from your personal Customer Success Manager to our knowledge center. We help you set up your easy-to-use webshop to provide your guests with a frictionless booking experience.

Want to know how Briq can help you? Feel free to get in touch with us for a free demo. We’re happy to discuss the possibilities for you!