How do you build an email list for your leisure business?
Emails keep your guests engaged and convince new guests to book an awesome experience at your venue. But if you’ve only just started sending emails, you probably don’t have many email...
Email marketing makes it possible for your leisure business to stay in touch with your guests and get a better understanding of what they’re interested in.
While you can be creative in your title and meta description, your URLs should be clean, focused and should include the most important keywords and the topic of your content.
Broken links refer to a web page that a user can’t find or access. Broken links in your website can crush your SEO ranking and they worsen your guests’ experience on your website.
Improve your linking strategy A major part of SEO is your linking strategy. There are three ways your website should be linked: internally, with backlinks and outbound links.
Just like written content, visual content can improve your SEO. Image optimization helps you rank higher in Google while improving your page’s visibility too.
A fast page loading speed is important for multiple reasons. First, Google notices a slow page load time and it will be harmful for your ranking. In fact, “speed equals revenue”, according to Google.
Good content is recent, relevant and exciting and it answers all the questions your visitors may have. For example, you want to include interesting descriptions of your venue and your activities.