When people think about revenue in a leisure venue, they usually think of the main attraction: the kart track, bowling lanes, or laser tag arena. But ask any experienced operator where the real margins are, and the answer may surprise you:...
Summer is in the air. The days are getting longer, terraces are filling up, and people are eager to go out and enjoy themselves again. For many leisure businesses, this is the best and busiest time of the year. For others, it’s the perfect...
In today’s competitive leisure industry, your website is more than just a digital brochure, it’s your most powerful sales channel. Whether you offer activities, or group experiences, success depends on how easily visitors can find what they’re...
The way we spend our free time is changing. A night out is no longer just about sitting and talking. People want to do something. Something that creates energy, interaction, and real shared moments. That’s exactly where social competitive...
Some places seem to have everything figured out: a strong offering, a clear target audience, and a steady stream of visitors. Yet there is often a natural limit. You mostly reach people who already know you or who are actively looking for...
Family Entertainment Centers are increasingly expanding their offerings with social gaming: attractions specifically designed to bring people together. Alongside traditional activities such as bowling and laser tag, social gaming is becoming an...
On March 10 2026, Briq Bookings attended the FEC Open Day at the Experience Factory in Antwerp, Europe’s largest indoor Family Entertainment Center (FEC). The event brought together entrepreneurs, operators, and partners from the leisure...
Vouchers are versatile and can serve a variety of marketing goals. Below are three powerful campaign types that you can implement right away. 1. Repeat Purchase Voucher (Retention Campaign) Acquiring new visitors costs more than retaining...
The leisure and entertainment landscape is evolving faster than ever, and Family Entertainment Centers (FECs) must continue to innovate to stay competitive. In 2026, guests expect next-generation interactivity, personalized experiences, and...
There is a growing demand from customers for customization throughout various business industries. Each industry uses customization to improve their products, services or customer experience in their own (custom) way.
Did you know that each guest that visits your bowling alley looks for a different type of experience? The best way to provide each and every guest the best possible day out is by offering custom deals made especially for them. We’ve listed the...
Maybe you already use recycled equipment, eco-friendly toilet paper or local food… There are many easy ways to contribute to the environment. And did you know that it also saves you money?