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How to grow your go-kart track with multi-activity bookings

Post by Eline

Published: May 6, 2022

Do you want to grow your go-kart track at a faster pace?

By combining your awesome go-karting deals with other activities, you offer your guests more personal and complete experiences. They spend more time at your venue and participate in multiple activities, which leads to more revenue and a higher customer satisfaction.

Let’s dive into the benefits of multi-activity bookings for your go-kart track.

1. Offer customized experiences

People are all different, which means they also enjoy different things. By offering multi-activity deals, you can create customized experiences for every target audience. Get an understanding of what your guests like and combine your go-karting deals with another fun experience. 

To complete the experience and make it even more personal, you can add upsell and cross-sell options in the booking process. This way, your guests can choose the activities they like and also decide if they want an upgrade, book another activity or include food and beverages. 

2. Increase your revenue

Bookings with more activities drive more revenue than bookings with one activity. It means your guests spend more time at your venue, which makes them more likely to also buy food and drinks at your place. They spend more money.

To increase the average order value, you can already offer food and drinks in the booking process. For even more revenue, you can also show other relevant upsell and cross-sell options, like a faster go-kart or another heat of go-karting.

Read more about making revenue with your go-kart track.

3. Encourage your guests to participate in different activities

Go-karting is fun and cool, but it might not be the only awesome activity you have to offer. If you combine your go-karting deals with other activities, you introduce your guests to multiple activities they might also like. They might come back to you because that other activity was also so much fun.

4. Promote less popular activities and time slots

If you notice that some activities or time-slots are less popular than others, it might be good to think about how you can fill these spots. One way is to combine these activities with activities or time-slots that are more popular. This way your guests spend more time at your venue, enjoy new activities and your facilities are being used.

5. Become more efficient

If your guests book you in advance, you have better insights in when and for how long they will stay at your venue. Especially when they book multi-activity deals, you know their program from beginning to end.

This gives you a clear overview of how busy it will be and makes it easier for you to predict how many staff you need. With an online booking system you make it even more easy for your leisure center. Your guests can book you 24/7 and Briq’s smart scheduler automatically creates the best program for your guests and plans it for you.

6. Save time and money

By selling multi-activity deals, your guests book a program that consists of at least two activities. This means you need less bookings for the same occupancy, which means you have less check-ins. Also, these guests spend more time at your venue, and that leads to more revenue. 

So offering your guests packages with multiple activities saves you a lot of time and money. To save even more time and have less manual work, you can use Briq’s multi-activity booking and scheduling software. With the scheduler, all your bookings are automatically planned and scheduled.

Examples of packages with go-karting and other activities

1 Kart Race & Interactive Darts

In this package, R1 Indoor Karting combined one heat of go-karting with interactive darts.

In this package, R1 Indoor Karting combined one heat of go-karting with interactive darts.


Party – Go Kart & Laser Tag

Fun Planet bundled one heat of go-karting with a game of laser tag and 30 minutes of arcade play into one package.

Fun Planet bundled one heat of go-karting with a game of laser tag and 30 minutes of arcade play into one package.


Combination of go-karting, prison island and laser tag

At Gamecity they’ve created a package including go-karting, prison island and laser tag.

Combination of go-karting, prison island and laser tag at Gamecity


How do you create packages with multiple activities?

  1. Know what your guests like. This helps you in selecting the right activities per target audience.
  2. Bundle your go-karting deals with other activities
  3. Add the packages to your webshop, so they’re bookable
  4. Promote your packages online to get more traffic to your website for more bookings


Learn more about creating packages with multiple activities.

Grow your go-kart track together with Briq

With Briq’s booking software for go-kart tracks you are bookable online, which means your guests can book you whenever they want, 24/7. They book their favorite multi-activity experiences in your own webshop in an intuitive booking flow.

When your guests select their activities, Briq’s smart scheduler creates the best program for you and your guests. This means you no longer have to do this manually, and you save a lot of time. 

Do you want to know more about Briq? Feel free to register for a free trial or get in touch with us, we’re happy to discuss the possibilities for your leisure center.

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Eline

Eline loves creating key content to help leisure businesses improve their online strategy. In her spare time she enjoys going outside and often has a paintbrush in her hands.

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