How your mini-golf business can become more successful online

Online growth June 14, 2022
Learn how to grow your mini-golf business

Do you sometimes feel like you don’t have the time or resources to spend on the online growth of your mini-golf business? 

Generating more traffic to your website to drive more bookings can already be achieved with small steps. If you have a well-optimized website and webshop and use online marketing, you’ll quickly see results.

We’ll dive into 5 tips that help your mini-golf business to become more successful online.

1. Have an optimized website and webshop for your mini-golf business

A well-optimized website and webshop help visitors navigate through your website and webshop and give a clear indication of what your deals contain. It makes booking easier, which increases your conversion rate.

Take these tips into account when optimizing your website and webshop:

  • Have a responsive design for desktop, tablet, and mobile. This makes navigating your website easy on any device.
  • Have the correct information on your website and make sure visitors can easily find it.
  • If you want your visitors to click on certain buttons, make sure they are visible and clear. The information on the next page should match the text on the button.
  • The navigation bar must be clear. Your visitors should be able to easily navigate your website and go to the correct page on your site.
  • Make sure you have the correct pricing for your activities and products.
  • Give opportunities to add extra products or activities to their booking in your webshop. This way you can get a higher average order value.
  • Make sure the visitor can reach you in case of doubt or unclarity.

Check out these 7 reasons why your mini-golf business should be bookable online.

2. Make sure your target audience can find you

To be online bookable, having a great website and webshop in place is step one. But how do you make sure new guests find it? 

There are a few different ways you can ensure your website is found by your target audience. Scoring number one in Google with good SEO (Search Engine Optimization) and SEA (Search Engine Advertising) are top of mind when it comes to findability. 

Generate more organic traffic with SEO

A free way in which you can improve the online visibility of your mini-golf business is by improving your SEO (Search Engine Optimization). How do you do this? By finding out what keywords are popular with your visitors. You can write landing pages and deals using these popular keywords. Improving your SEO helps you rank higher in search engines.

Keep in mind that words that are synonyms to each other, don’t necessarily score as well. For example, “indoor mini-golf” has a search volume of 49.500 per month (USA), whereas “glow in the dark mini-golf” has 18.100 people looking for it. If you offer glow in the dark mini-golf you can best use the keyword indoor mini-golf on your pages as well for findability. 

There are many diverse tools with which you can check search volume and keep track of your SEO. Tools like SERanking and Semrush help with this and Google Ads also contains a tool where you can look at search volume.

A simple way to get started is to simply type in a few search terms in Google. Now you can see which results come up and where your competitors are scoring with. You can use this information to optimize your own website.

Gain more visibility with SEA

SEA stands for Search Engine Advertising. With SEA you pay to get on the first page of a search engine, such as Google, to get more online visibility for your mini-golf business.

Your site is the first thing consumers see. But keep close attention to your ads. They can be costly if you don’t optimize your advertisement and it is highly competitive. You can set a maximum budget, so your ads don’t spend too much money or more than you are comfortable with.

Do you want to get started with SEA, but you don’t know where or how? Maybe Briq Boost is the perfect solution for your online mini-golf business. Briq Boost is a marketing strategy for clients to get more (online) bookings.

3. Keep in touch with your guests through email marketing

With email marketing, you can send relevant information to your guests to keep your business front and center in their minds

You can send emails related to a booking, such as a confirmation email including the itinerary or a payment reminder. Or what about sending a newsletter? Inform your guests about special occasions or updates about your FEC and invite them to come back to you.

Also, think about collecting feedback through email. Ask your guests after their visit to rate their experience and ask for feedback. This way you show you care about their opinion and you give yourself the opportunity to improve.

4. Connect and engage with your guests through social media

Social media allows you to connect and engage with your audience. You can have a conversation and build a community. Social media comes in many forms, think of well-known media platforms like Instagram, Facebook, and Twitter. But YouTube, TikTok, LinkedIn, and WhatsApp are also channels you can use.

When starting with social media, make sure you have a strategy in place. You could post photos and videos from the activities you offer, a picture from the team and you can even post actions, holidays, and special discounts on your social media platforms. Important is that you post on a regular basis and be consistent.

5. Use data to improve your online marketing strategy

Websites and webshops are collecting a lot of data. You can use this data to find out where the pain points on your website are and improve them.

For example, have a look at the pages that people leave fast. What is the reasoning behind this? Maybe they couldn’t find what they were looking for or you didn’t deliver on a promise. If you analyze pages on which people do stay for a longer time, you can use the learnings to improve your less performing pages.

Next to improving your website, you can also use data to forecast. Are there more visitors at a specific time in the day or at a time of the year? At Christmas or other holidays? Use these moments to reach consumers who are already looking for you at this time of year. For example with SEA or social media.

Get more online bookings with Briq

Do you want to receive more online bookings for your mini-golf business? With Briq’s online bookings system for mini-golf, you can sell your activity deals in your own webshop. 

This means you are 24/7 online bookable and all bookings will automatically be scheduled with Briq’s smart scheduler. This takes your availability and business rules into account, so you don’t have to worry about overbooking.

When you get started with Briq, our Customer Success Team helps you integrate Briq with all tools you already use. You can keep running your business as usual and even get some more time to make sure your guests have an amazing day out.

Do you want to know how Briq can help your mini-golf business to become more successful online? Create your own free account or get in touch with us. We’re here to help your business succeed.

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