Score with SEO 1: Keywords

Ebooks October 11, 2022

Do you want to get started with SEO but you don’t know where to start? Search Engine Optimization (SEO) leads more and better traffic to your leisure venue’s website. 

Basic SEO is important for Google to consider your website as relevant. If I search for “bowling venue near me” in your area, you want to be the trending website. 

How do you do this? Selecting relevant keywords is one of the ways you can improve your SEO. Other ways are: 

  1. Keywords
  2. Meta titles and descriptions
  3. Content
  4. Page loading time
  5. Images
  6. Linking
  7. Broken links
  8. Mobile friendly
  9. Clean URL’s
  10. Improve low performing pages

Or download our SEO ebook for free.

Find relevant SEO keywords 

How do you find relevant keywords? SEO keywords are words and phrases on your web pages that make it possible for users to find your website through search engines like Google. 

For your customers to find your website, you need to “speak the same language”. This means that you should use the keywords they use. Google will notice that your page includes keywords that customers use and show your page higher in the search results. 

How do you find relevant keywords?

There are many tools that enable you to do keyword research, such as Semrush, SE Ranking or Google Search Console. Depending on the tool you use, type in which keywords you think are relevant for your business and the tool shows you exactly: 

  • what the search volume is 
  • how much competition there is for that keyword 
  • which keywords are related 
  • and which alternative keywords you could use 

Now it’s time to carefully choose the keywords you want to focus on. 

Pay attention to the search volume 

Search volume refers to the number of people that look for a keyword each month. If a keyword has a very low search volume, it’s not very interesting to use since it won’t generate any traffic on your website. 

On the other hand, a keyword with a very high search volume has more competitors. This makes it harder to rank for that keyword. Generally, you want to stick to keywords with a search volume between 100 and 10.000 a month, especially if you’re a small business. 

Look for keywords with little competition 

A SEO tool also shows you how many other businesses try to rank for your keyword. A keyword that has lots of competition is harder to rank for. If you’re just getting started with SEO, choose keywords with little competition so that your website can rank more easily. 

Use variations of your keyword 

Your tool most likely gives you different versions of your keyword. For example, if your keyword is “go-karting in Charlotte NC”, you can think of related keywords such as “Charlotte NC go-karting” or “where can I go karting in Charlotte”. Google recognizes these keywords as variations and will make your website rank higher. 

Use long-tail keywords 

Relevant keywords are usually long-tail. This means that the keyword consists of multiple words, for example “laser tag in Miami Florida”. Long-tail keywords are effective for two reasons: visitors that use them have a specific search intent and there is less competition. 

A specific search intent makes it easier to predict what the customer is looking for. Imagine your FEC is located in Miami, Florida and offers go-karting as an activity. Without SEO knowledge, you may think a keyword as “karting” is a great keyword to focus on. Actually, “karting” is very unspecific. What are customers that use this keyword exactly looking for? Information about karting for a paper they write? Are they looking to buy a go-kart? If they do want to find a place to go karting, where are they located? 

A keyword such as karting covers many researches that aren’t relevant for what you’re offering: go-karting as an activity to book in your area. Because the keyword is very unspecific and not long-tail, the competition is also very strong. Even if you tried, you probably won’t rank for this keyword. 

A better keyword to focus on would be “go-karting in Miami”. Customers that search for these terms are very likely to be interested in your venue because they want to go karting and they’re looking for a venue in Miami. 

Briq Bookings helps FECs all over the world get more online bookings. As a consequence, we know exactly which keywords are useful for leisure businesses to use on their website. 

To help you get started with SEO, we’ve gathered some great long-tail keywords that you can use as a base to get more online traffic. 

We highly recommend you do some research on your own to assemble a complete list of keywords you want to use for your website.

What should a text with SEO keywords look like? 

Try to use the keyword in most titles and subtitles, as well as in your meta descriptions. In your product text, or any other text on your website, you should use the keywords a few times as well. We’d recommend using it once in the URL, in the title and in the H1 header. Then, use it one or two times in the H2 headers and in your body text. 

Generally speaking, Google perceives longer texts as more informative and therefore more useful than short texts – but only if you’ve written quality content where reading time equals dwell time. In longer texts you can also include more links, headers and images as well. This is why blogs, articles and any longer texts often rank well. 

Be careful not to overdo it, your text should be qualitative and informative before anything else. If your text is very long but irrelevant or repetitive, visitors will leave your page without reading much of your text. Google will pick up on this, which is bad for your ranking. For example, an optimized text for the keyword “karting in Sheffield”’ could look like this: 

Where to use your keywords 

Once you know which keyword you want to focus on in your blog or on a landing page, always use it in the following 3 places: 

  • Meta title (also known as SEO title tag) 
  • Your URL 
  • Your Header 1

You can then go on to use the keyword 2 or 3 more times in the body text or in your Headers 2 as long as this doesn’t impair the readability of your content.

This is how you use keywords in your texts that are relevant for your audience and that will reach the people you are targeting.

Be successful online with Briq

Do you want to drive more traffic to your website and grow your business online? Briq helps you with your online strategy. Helping you gain more traffic to your website and offer your visitors a seamless booking experience.

How? Your own Customer Success Manager helps you set up your online strategy, you can follow customized courses in our Ecommerce Academy. And on top of that, we can boost your traffic and revenue with our affiliate booking websites.

Guests book your venue through a multi-activity booking system, which ensures a seamless guest experience and optimizes your revenue. Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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