Types of Voucher Campaigns That Really Work

Vouchers are versatile and can serve a variety of marketing goals. Below are three powerful campaign types that you can implement right away.

1. Repeat Purchase Voucher (Retention Campaign)

Acquiring new visitors costs more than retaining existing ones. That’s why a repeat purchase voucher is a smart strategy.

After a visit, you can send your customer a personalized voucher, for example €5 off their next visit, 15% off when booking another activity (cross-sell), or a free product or activity with their next reservation.

Why does this work so well? You’re building on a positive experience. The customer is already familiar with your location, making it easier for them to return. Adding a limited validity period also creates a sense of urgency.

Result: higher customer value and more repeat visits.

2. Newsletter Sign-Up Voucher (Lead Generation)

Your email list is one of your most valuable marketing channels. Offering a voucher in exchange for a sign-up works extremely well.

For example: “Sign up for our newsletter and receive 10% off your first booking.”

This approach allows you to establish a direct communication line with your audience while collecting valuable customer data. You could ask for a birthdate to automatically send birthday emails, for instance. It also creates multiple future sales opportunities, as you can continue reaching customers with targeted offers.

This type of voucher often pays for itself many times over.

Result: growth of your email database, more customer insights, and immediate conversions.

3. Holiday Voucher (Seasonal Campaign)

Holidays are perfect moments to use vouchers. Think of periods like Valentine’s Day, Easter, Mother’s/Father’s Day, summer holidays, Black Friday, or Christmas.

You can respond with campaigns such as a Valentine’s special with 20% off duo activities, a Black Friday Early Bird Deal, or a summer holiday family package with €15 off.

Holiday vouchers tap into emotion and urgency. Visitors are already in a buying mindset — you just give them that extra nudge to book.

Result: a temporary revenue boost and increased visibility.

Endless Possibilities with Vouchers

Every leisure location experiences fluctuations in capacity. Vouchers allow you to respond strategically, for example by offering special codes for quiet time slots, early-bird discounts for early bookings, or upgrade and package discounts to increase spend per visit.

You can also encourage visitors to spend more, for example by offering a discount on a package when someone initially only wanted to book a single activity.

The New Integrated Briq Voucher System

Briq introduces a fully integrated voucher system that makes it easy to create and manage discount vouchers.

You can work with bulk codes or single-use codes, discounts on total amounts or specific products, and set both fixed amounts and percentages. Everything is fully configurable and tailored to your commercial goals.