Voucher codes lower the barrier to booking
A small discount can make the difference between “maybe later” and “let’s book now.”
Especially in the leisure industry, where a visit is often a planned group activity, a voucher works as a psychological trigger: it gives customers the feeling that they are benefiting from something exclusive.
With the right communication—via social media, newsletters, or posters at your venue—you can create a booking peak during moments when you have excess capacity by using vouchers.
Vouchers are ideal for targeted campaigns
One of the biggest advantages of voucher codes is that you can target them precisely to specific audiences:
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returning visitors
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families
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companies for team-building
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school groups, children, or students
By creating a unique code for each target group, you can measure exactly which campaign delivers the best results. This provides extremely valuable insights for your future marketing strategy.
Endless possibilities with vouchers
Every leisure venue deals with fluctuations in capacity. Vouchers allow you to respond intelligently by deploying special codes for quieter time slots. Or use vouchers to secure bookings well in advance with an early-bird discount.
You can also encourage visitors to spend more. For example, offer a discount on a package deal when someone initially wanted to book a single activity.
Introducing the new integrated Briq voucher system
Briq introduces a completely new, integrated voucher system that makes it easy to create and manage discount vouchers. You can work with both bulk codes and single-use codes, enabling all types of marketing campaigns.
Whether you choose a discount on the total order, a specific product, or special deals—everything is configurable. Choose a fixed amount or a percentage, and tailor each voucher precisely to your commercial goals.
Voucher codes are a revenue accelerator
Voucher codes are not just a smart way to generate more bookings; they also help you optimize returns, gain deeper insights into your marketing performance, and encourage repeat visits and additional spending.
With the new Briq voucher system, creating, distributing, and measuring vouchers is easier than ever.
More control, more insight—and above all: more revenue.