Why email marketing is important for your business

Ebooks December 13, 2022
email marketing why it is important

Let’s talk email marketing. Email is an effective marketing channel that can help you get results, quickly.

With email marketing, you can stay in touch with your customers, update them and get to know them better. It’s low in costs and easily measurable.

Want to learn even more about e-mail marketing? You can! 

  1. Email marketing 1: Why email marketing is important for your business
  2. Email marketing 2: This is how you build an email list for your leisure business
  3. Email marketing 3: What emails should your leisure business be sending to your guests?
  4. Email marketing 4: Create successful emails
  5. Email marketing 5: Email marketing testing – this is how you do that

Or download our ‘get started with email marketing ebook for free.

Why is email marketing important for your leisure business?

Email marketing makes it possible for your leisure business to stay in touch with your guests and get a better understanding of what they’re interested in. It’s an affordable marketing channel and if you use it well, you’ll drive more bookings and increase your average order value.

Why should you start with email marketing for your leisure business?

Email is the preferred communication channel

People are constantly online with their mobile devices, which means they regularly and easily check their email. When your guests have actively subscribed to your emails, they expect to receive information about your venue, new activities and special events. 

Low costs, high return

Email marketing is a very effective channel to reach your guests and make them book with you (again), and it usually costs you just a few cents per email. Great emails with a high open rate lead to more bookings and a higher customer retention. 

If you find out your guests’ needs and send them relevant information, the return will be a lot higher than your investment. 

If you use a marketing automation platform, the costs usually depend on how large your mailing list is and how often you’re going to send an email. 

Email is a great addition to other marketing channels 

Email marketing can be the perfect channel for completing a conversion in your leisure center’s webshop. 

Let’s say potential guests found you on Google, because they searched for ‘Bowling in Miami’ and you optimized your website for this SEO keyword. They visit your website, sign up for your email, but then leave and check where else they can go bowling in the area. 

You’ve got their email address, so you can send them an email reminding them of you. They go back to your website and book an awesome activity. 

Via email you make sure people think about you and plan their (next) visit, which increases your brand awareness and drives more bookings.

Email marketing is measurable and gives your leisure business insights to improve

How do you know the emails you send are successful? Most email marketing automation tools, like Mailchimp, offer the tools to track what works and what doesn’t. 

Have a look at the open rate, click through rate, bounce rate and unsubscribe rate of your emails to get a better understanding of how your emails are performing. You then decide if you need to send other email types or start with email testing. This way you find out what kind of emails work best for your guests. 

You stay in touch with your guests and get to know them better

Everyone who receives your email is interested in you, so share relevant information to activate your readers to visit your venue. To know what information is relevant, find out the interests and needs of your guests through data. Also, measure the success of your emails. 

Keep your guests engaged by sending different emails, such as a… 

  • Welcome email when they’ve subscribed 
  • Promotion email when you’ve added a new customized package in your webshop 
  • ‘Hey, when will we see you again?’ email, a couple of months after the last visit 
  • Cross-sell email after the booking, to complete the guest experience

These are all the reasons why you should implement email marketing into the marketing mix of your business. Need some help with this? Briq can help you.

Grow your business with Briq Bookings

Briq Bookings has helped leisure businesses all over the world to become more successful. With Briq’s online booking system, you make your business more effective and save time by automating your bookings. It helps you to streamline your operations, by centralizing all the information and tools you currently use in one place. 

Integrate your marketing automation tool with Briq, such as Mailchimp, to easily send emails – related to bookings or promotions – to your guests and improve your leisure email marketing. 

Do you also want to make your business successful? With Briq your guests book activities at  your venue through a multi-activity booking system, which ensures a seamless guest experience and optimizes your revenue. Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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