July 2019

Disney shares vision BRIQ Bookings and changes future of attraction parks

Queues are passé! Last week we shared an article with you about Project Stardust. Disney has taken a series of measures to shorten the long waiting times in Star Wars Galaxy's edge. This is fully in line with the digital revolution that BRIQ Bookings is initiating!

Everyone is a VIP

Capacity arrangements leads to shorter queues at Disney. This has several benefits for both guests and entrepreneurs. Improve customer experience by giving them the option to arrange everything before arrival. Guests can now enjoy their day at the amusement park because everything is already arranged in advance. Although it is for a certain time slot only, at BRIQ Bookings we believe in quality over quantity.

Up-selling and cross-selling

People like to pay extra for that VIP treatment. Instead of the usual discounts, guests pay more. What do you think of the time when guests don't have to wait in queues? It leaves your guest with more time to eat that burger, have that drink or pay a visit to the souvenir shop. Something that guests didn't have the time for or gave priority to before. A booking system such as BRIQ Bookings creates more freedom in leisure and generate more revenue!

Time slots and restrictions

Now, time slots and restrictions may not sound very attractive, but people like certainty. By imposing time and ride restrictions, guests are assured of a ride in their favourite attraction. You prevent guests from going home disappointed because they have to wait for hours in line for one ride. This happened, for example, at the latest Harry Potter attraction at Universal Studios. The waiting time went up to no less than 10 hours! These kinds of scenes are often only for the real fans.

Have your guests experience a valuable day out by giving them the opportunity to enjoy it to the fullest. BRIQ Bookings is convince in the value of personalised leisure activities. It is awesome that a market leader like Disney, through a project as Project Stardust, shares our vision! Are you ready for the digitisation of the leisure industry?

Romy is the guestblogger at BRIQ Bookings and has a passion for data-driven marketing. She writes about the latest news in the world of leisure, online bookings and leisure marketing.