April 2021

How to increase revenue by improving your website

Before diving into our tips, we must take a look at the two goals of your website:

Keep these goals in mind while reading our tips.

Make booking activities as easy as possible! 

Sounds simple enough right? Creating an as easy as possible online booking journey can increase your revenue significantly. There is a simple test, based on the theories of psychologist Daniel Kahneman, to evaluate your current booking journey. Just keep asking “Can a 7-year-old do this?”. If the answer is ‘no’, your visitors’ ‘conscious’ thinking kicks in and they might wander off. An easy to implement change for making it as easy as possible to book activities on your website is adding a big (and preferably red and pulsing, so it’s visible and easy to find) button for booking activities to your homepage, header, footer and menu. By having two call-to-action buttons at every relevant page you make sure that customers always have the option to start a booking. The purpose of these call-to-action buttons is to catch their attention and make it clear and easy for them to book right away.

Use images. Fun and good quality images.

An easy way of boosting revenue through your website is using lots of images. This might sound ineffective, but people want to know what they’re buying. Especially when comparing venues or activities for something like a party or group outing. You also want to make sure that you display images with adults for a stag party, and kids for a kids party. Showing your products, services, and venue indicates trustworthiness. Having strong visuals also supports our previous tip; it makes it a lot easier for a 7-year-old to navigate. 

Place important information above the fold

Website analyses show that visitors generally look for important information on the most upper part of the website. “The fold” is the part where your page is being cut off and the scrolling begins. To make sure your visitors don’t end up in endless scrolling (and getting angry in the process), place important information at the top. Another tip is adding a ‘sticky’ header. This way your navigation bar is always in sight and people are always able to quickly get important information.

Think about mobile users

Ever noticed how people are constantly on their phones? Sure you have. While most websites are designed on desktops, most visitors are on mobile. Our data shows that around 80% (!) of bookings are made on mobile when you’re bookable online. This means you’re missing out on revenue if your website isn’t working on different devices. Therefore, designing a responsive website is key in the present and future. ‘Responsive’ means a website changes, depending on the device you’re on. Start thinking about mobile users on your website.

In the end, every leisure company is unique and you know your business better than anyone. This means not everything will work for you as it will work for others. Always keep your customers and the goals of your website in mind and don’t underestimate the importance of a good first impression! Need help? At Briq Bookings, we are more than happy to support you if needed. Just give us a call!

The Briq team writes about the latest news in the world of leisure, online bookings and leisure marketing.