A strong online presence allows you to define your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives your customers an easy way to find out more about what you offer.
According to Google, 97% of consumers use the web to search for local businesses
If the vast majority of your potential customers are online, you should be, too. Having a strong online presence is a crucial component of your marketing strategy, regardless of the size of your business.
Hands down, your business has to have a strong looking website. It can be extremely basic, but it should contain the fundamental information your customers need. From a clean design to call-to-action buttons in the right place, this will have an impact on your bookings, traffic and, of course, conversion.
It’s vital that your venue can actually be found by search engines. After all, 89% of consumers use search engines to research a product, service or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website. And we guide you through this.
In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown:
What: The purpose of SEO is to make it easy for search engines to find your website and list it in their ‘organic’ (as opposed to ‘paid’) results.
Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.
How: Using search-engine friendly methods to improve your website.
Who: Everyone – anyone who has information that people want to find on the internet should be using SEO techniques.
When: All the time – SEO is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct.
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