Gamecity

20% more turnover with Briq

Becoming the leading leisure center of the region doesn't happen overnight. As it turns out, a smart online booking system appears to be the key to success. And at Gamecity they understand this better than anyone.

The perfect outing in just a few clicks

First some karting, then getting something to eat, and then a round of laser games. When Attractiecentrum Zoetermeer entertainment center was acquired in 2017, guests were only able to book these activities by telephone or e-mail. At Gamecity that is now completely different. In just a few clicks, customers can design a whole day out with various activities or book a complete package online. And, best of all, everything is arranged online too.

“You can't make guests happy with an activity alone. The positive experience starts on your website.”
Wim van der Kooij, owner Gamecity

Growing fast with less communication

Sometimes it took ten telephone calls just to arrive at one quote. Now, bookings come in automatically at any time of day or night and they come in more often too. That saves an enormous amount of time, both for the customer and for Gamecity. Moreover, there is an online overview and bookings are easy to expand and adjust.

“Briq was up and running within three hours and we received the first booking within just a few minutes. It's fantastic!”
Wim van der Kooij, owner Gamecity

Marketing kick-start for extra bookings

The summer used to be a quiet period for Gamecity. But since the marketing kick-start those quiet periods are a thing of the past. The entire e-commerce system was closely analyzed and successful Google Ads campaigns were implemented. In three months’ time the turnover increased by 20% and now Gamecity has particularly busy summers.

The results speak for themselves

20%

more sales

70%

online bookings

25%

bookings outside opening hours