Gamestate Chooses Briq Bookings for Easy Online Booking and Increased Revenue
Gamestate is one of Europe’s most extensive indoor entertainment chains, with locations in the Netherlands, Belgium, Germany, Poland, and Slovakia. Each venue is packed with activities like bowling, darts, arcade games, and more, attracting daily groups for birthday parties, team outings, and spontaneous visits. Until recently, however, visitors couldn’t book their spot online in advance.
The Challenge: Booking Was Only Possible On-Site
Before partnering with Briq Bookings, online reservations for packages simply weren’t possible. Birthday parties and team outings could only be booked upon arrival. This was inconvenient for customers and meant missed revenue opportunities for Gamestate. Now it’s much easier for parents to book children’s parties at Gamestate Utrecht The Netherlands thanks to the Briq Bookings widget.
There was a second challenge: Gamestate operates multiple locations with a wide variety of activities, from bowling to darts, arcade games, and more. There was no central booking tool for all venues and activities, making planning and oversight for on-site hosts cumbersome and time-consuming.
Why Gamestate Chose Briq Bookings
The decision to work with Briq Bookings was deliberate. Gamestate highlighted three key reasons for choosing the platform:
- User-friendly widget: The booking widget offers excellent UX for both customers and on-site staff.
- Excellent onboarding and management: Briq Bookings actively assisted in setting up and managing all products across all locations.
- Intuitive planboard: The planboard is easy for on-site hosts to use, requiring no long training period.
The Results: More Revenue, Less Work
Since implementing Briq Bookings, Gamestate has seen tangible improvements. Revenue from packages has increased because customers can now book in advance, something previously impossible. This not only provides more certainty about occupancy but also increases the average pre-booking value.
At the same time, pressure on the support team has noticeably decreased. The streamlined booking process has reduced the number of email requests, allowing staff to focus more on delivering an excellent on-site experience rather than managing bookings manually.
“Briq takes care of all our booking needs and ensures everything is set up exactly the way we want.”
Geert — International Marketing Manager de Veltmeijer Group/Gamestate
Making a Difference Every Day
The biggest benefit for Gamestate is the calm and clarity it brings to the workplace. Thanks to Briq Bookings, on-site hosts can always see who is coming, when, and for which package.
It sounds simple, but it makes a world of difference: groups are welcomed faster and guided to their activity more efficiently. Preparation is no longer a last-minute task but a seamless part of the day. Staff are ready, materials are prepared, and customers experience smooth, professional service, exactly what you expect from a top-tier venue like Gamestate.
A Perfect Score for the Partnership
Gamestate gives the collaboration with Briq Bookings a perfect score. Not just for the software itself, but for the proactive support and collaboration from the Briq Bookings team. The setup is flawless, the support is proactive, and the system delivers exactly what it promises.
In summary: Briq Bookings has helped Gamestate transition from a reactive to a proactive booking process, resulting in higher revenue, less administrative burden, and a better experience for both staff and visitors.