Othmar Brewery: From a Unique Concept to a Seamless Online Experience
Othmar Brewery: A Seamless Multi-Activity Booking Experience
Othmar Brewery opened its doors in 2022 with a unique concept: guests can combine multiple activities into one complete experience. Whether it’s a beer spa, a brewery tour, or a tasting session, everything can be booked online as a cohesive package. But how do you find a booking system that fully supports such a unique concept?
The Challenge: Flexibility in a Complex System
“For our unique concept, we were looking for a platform where all activities could be linked and booked as a complete program,” explains Joyce, Manager at Othmar. “Guests can book a full experience on our site, such as a tasting session, beer spa, and/or brewery tour.”
The challenge was in the details. Not only did the activities need to be combinable, but the system also had to offer enough flexibility. “It was very important to us that we could set quantities, prices, and time slots for each activity.”
Why Briq Bookings?
Two factors were decisive in choosing a booking system. “The personal contact and proactive customer service were key,” Othmar explains. “We were also impressed by how user-friendly it is, both for our guests and for us on the dashboard.”
This combination of accessibility and personal support made the difference. For a start-up launching from scratch, finding a partner who thinks along and actively helps with implementation was essential.
A Smooth Start from Day One
Othmar intentionally chose to work with Briq Bookings from the very start. “We opened in 2022 and began using Briq from day one, so we didn’t have experience with another system,” the team says. “We do notice that everything is very easy to use. The new widget also loads faster.”
By starting with a professional system immediately, Othmar didn’t waste time switching platforms or migrating data. The result? A streamlined online booking experience from day one.
Clear Web Design: Four Buttons, All Options in View
The Othmar website immediately draws attention to four buttons: Brewery Tour, Beer Spa, Accommodation, and Tastings. A deliberate choice, as three of the four activities are bookable via Briq Bookings. Why does this setup work so well?
“This works well because visitors can see at a glance what’s available to book and know exactly what to expect,” the team explains. “It would be a shame if someone only discovered our tasting room later, after booking other activities. Combined with the deals in Briq, everything is clear. This booking widget also gets a lot of clicks on the website.”
Presenting all activities clearly ensures guests don’t miss the opportunity to complete their experience.
Tangible Results: More Focus, Less Administration
The impact is noticeable. “We can now relieve a lot of tasks through online bookings. This means fewer phone calls and emails.”
For a team focused on creating extraordinary experiences, that saved time is invaluable. Less administrative work means more room for what really matters: hospitality on-site.
The Details That Make a Difference
Othmar emphasizes another key aspect: “The booking confirmation email is very clear. Guests can see at a glance when their activity takes place and what to expect.”
It goes further. “If someone wants to join later, you can still add one or more extra participants to the group, which is great,” Othmar explains. That flexibility is exactly what guests appreciate — the ability to adjust their reservation as plans change.
The simplicity of the system was crucial for Othmar. “Together with the Briq support team, we ensured the system is as user-friendly as possible. After payment confirmation, the customer immediately receives an email with all the information.”
Who Is This For?
Which type of business would Othmar recommend Briq Bookings to? “Any business offering multiple activities.”
For entrepreneurs who want to combine different experiences and give guests the freedom to create their own package, Briq is the perfect solution. The system is ideal for businesses that prioritize flexibility and choice in their booking process.
Start with Briq
Want to work more customer-focused and data-driven, save time on bookings, significantly increase average order value, and offer the best multi-activity experiences? Get started with Briq’s multi-activity booking and planning software today.