Unit 13: It’s a win-win situation to work with Briq Bookings

We get all our guests to book online to save time and ensure a great experience from A to Z

Unit 13 started with Briq’s multi-activity scheduling software in September 2021 to tackle their challenges and improve their booking flow.
"I feel like we’ve created a win-win situation where we pay with a small percentage of our turnover, but get a great booking process in return"
Berry - Executive Managing Director at Unit 13

Who’s Unit 13?

A one-of-a-kind airsoft and lasergaming venue

Unit 13’s story began in 2009 when Berry was looking to create a unique high-quality experience focused on action and adventure. His aim? A next-level paintball experience with airsoft and laser tag.

He started with 12 kits in the Belgian Ardennes, serving company outings or groups of friends from Friday till Sunday. But soon it got too busy and they had to scale up. That’s the moment his wife joined the company. The year after that they also started their Unit 13 shop with the goal to quickly deliver good-quality material. 

In 2019 they shifted from outdoor to indoor when the Dutch government changed its legislation and they could open their location in Sittard. Even more than before, Unit 13 had to be unique to beat the competition. They achieved that by taking people on a mission, either with the Strike Force Alliance or the Rebel Oppression Group, both with their own general, own style and own objectives. On top of that, they expanded their arsenal with lasergaming and laser tag.

At Unit 13 everything serves the purpose of telling a story and taking people on a great adventure, from the atmosphere and the props to the music and quality controls on the laser guns. Everything has to come together – at the start with the briefing to the end of the mission. Not a single experience is the same.

The challenge?

Unit 13 needed another system to continue their growth

Already in 2009 Unit 13 was in need to sell tickets online easily and quickly. They worked with a contact form and a simple calendar. A system that they built themselves, called V-Book. 

Yet, in 2020 they found that the market was developing faster than they could keep up with. Plus, the program didn’t meet the updated security standards. That’s the moment that Berry consulted a software company that advised him to completely rebuild the system at an outrageous price. 

What followed next was a long journey researching all the different booking and scheduling software companies out there. Berry wanted to find a company that delivered unique booking experiences to all their guests that would do justice to their own unique gaming experience. 

Briq Bookings offers many more functionalities they didn’t have before, even though it hasn’t specifically been created for Unit 13. 

“It’s great that Briq is constantly developing new features to answer the question: how can we make it as easy as possible to book great experiences? I feel that we found a great partner in Briq.”

Lasergaming scene at Unit 13

The solution?

How Briq Bookings became part of the guest experience

The transition from V-Book to Briq hardly took any time with Unit 13 having the advantage of mainly working with younger people, aged 20 to 40. 

“During our explorations and after our meetings to set up the webshop, we already got the feeling that Briq’s software was very easy to use.

If you use it well, in fact, you barely have to use it.”

Now that Unit 13 works with Briq, 80 to 95% of all bookings are made online. Almost no one calls Unit 13 anymore. And now Briq also takes care of scheduling. 

“We don’t have to do anything ourselves anymore which saves a lot of time. On top of that, we can now combine arrangements with Briq’s multi-activity scheduling. This way Briq has become part of the guest experience.”

Even when team members at Unit 13 book experiences for their clients themselves, they use the webshop and briq.app to prevent human errors and optimize timeslot and capacity management.

The result?

A 35% increase in turnover the moment Unit 13 started with Briq

Starting with Briq Bookings’ software and webshop, Unit 13 actually became too successful. They had to scale back to deal with all the bookings and make sure that the missions went according to plan. 

“We’ve consciously chosen business rules that limit the number of bookings to guarantee a quality experience. If you have a venue with simple bowling, lasergaming or karting activities and you’d like your activities to be fully booked, Briq is absolutely brilliant.”

With Briq’s booking scheduler it’s possible to set all the rules and requirements necessary to guarantee the quality of any experience.

Lasergaming at Unit 13

Unit 13's statistics


Online bookings


Increase in average spend per person


Average group size

Why recommend Briq?

Briq’s continuous development makes Unit 13 future proof

According to Berry the greatest advantage of Briq is that it’s continuously in development, serves many more clients, and that all Briq’s team members think along with them to create a flawless booking journey.

“I don’t have to worry about outdated software anymore. I feel like we’ve created a win-win situation where we pay with a small percentage of our turnover, but get a great booking process in return that serves to get as many people as possible to book our experiences.”

“That’s a market in itself and the way you think along with us really gives us peace of mind. You’re responsible for bookings. If anything doesn’t work, you fix it. That kind of constant development is unique.”

What’s next for Unit 13?

Despite COVID, Unit 13 plans ahead to continue to stand out

Like all leisure venues, Unit 13 is affected by Covid-19. “It is what it is”, says Berry and explains how he focuses on survival and looking ahead. Unit 13 plans to offer many more arrangements in the future and has recently introduced airgun shooting. 

“It’s great that no matter what activities we add, we can make them online bookable with Briq.”

Even though some future plans will initiate a little later than planned, Unit 13 plans to continue to offer a unique proposition in the leisure market.


At Briq, we’re more than certain that Unit 13 will continue to flourish and we can’t wait to visit their awesome venue again. We’re honored to have Unit 13 as our client. 

Would you like to find out more about Unit 13 and book their experiences? Discover their unique packages in their webshop now!

A close-up of someone lasergaming at Unit 13

Start with Briq now

Are you looking to be more customer focused, data-driven, save time on bookings, significantly increase your average order value and offer the best multi-activity days out?

Start with Briq’s multi-activity booking and scheduling software.

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