5 online marketing tips to boost your laser tag venue

Online growth mei 20, 2024
Laser tag at the Kartfabrique

Are you looking for ways to get more traffic to your website for more online bookings?  

You might already use social media or send a newsletter to your guests, but there are many more ways to get more laser tag bookings through your website. 

The possibilities of online marketing for your laser tag venue are endless and it serves many purposes. Do you want to attract new guests? Or do you want to increase the amount of returning guests? Anything is possible.

Let’s look at 5 online marketing strategies that will generate more bookings.

1. Increase the traffic to your website with SEO

SEO stands for search engine optimization and is about improving your website to get a high position in search engines like Google. You want to rank high in search engines, because that means (potential) guests can easily find your FEC. 

The biggest advantage of SEO is that you don’t have to pay for ads and still be visible – it’s an inexpensive way of marketing that can bring you a lot of website traffic and new guests. A disadvantage of SEO is that it can take weeks or even months before you reap the benefits.

To get to a high ranking, there are many ways in which you can improve your SEO. Think about using the right keywords, adding relevant content to your website, improving your linking strategy and paying attention to the more technical parts of SEO. Also, great meta titles and descriptions are important to increase the click through rate to your website. 

2. Reach more guests with online advertising

To generate more traffic to your website in the short term, it’s a great idea to start with online advertising. It helps you to deliver the right message to the right customer and can be anything from banners to videos on various platforms, such as Google, Facebook or TikTok.

With Google Ads, for example, you create an ad for a certain keyword that always appears on the top or bottom of the result pages. This means you increase your visibility and get immediate results

Like most advertising platforms, you pay per click for Google Ads. This means that every time your ad is clicked, you pay a fee. Control your expenses by setting a maximum budget and monitoring them.

Learn more about the differences between SEO and SEA and how to target the right audience with Google Ads.

3. Be visible on social media

Social media allows you to connect and engage with your guests and is a great channel to attract new guests. Think of posting pictures of you and your team on Facebook, fun videos on TikTok or promoting special events on Instagram. 

With social media you increase your visibility. You show what your venue has to offer and are actively communicating about this, which leads to more brand awareness. 

Keep in mind the different channels per target group. TikTok is a great way to attract kids, but to reach companies for your business events, you might want to use LinkedIn.

Discover our content calendar that includes a lot of inspiration for special events or days you can post about on social media.

4. Stay in touch with your guests with email marketing

With email marketing, you stay in touch with your guests and make them return to your FEC. It’s a great way to share updates about your leisure business and to invite them for special laser tag events.

There are many different types of emails you can send, such as a confirmation email, newsletter or birthday email. For example, if a child has celebrated its birthday party at your venue, email them 9 months later to ask to visit you again on its birthday. Include a discount voucher and see how many kids will celebrate their birthday with you again.

In general it’s cheaper to have existing guests to return to you than to find new guests. With this in mind, it’s a great idea to focus on customer loyalty and use email marketing to reach out to them again. Email marketing is very affordable and can definitely drive you more bookings. 

Check out these 7 tips to create successful emails.

5. Get more bookings through listing pages

To get more bookings and reach new guests, using third party platforms can help you. It means that you sell your activities through a website that is specialized in this and you usually pay a fee for every booking made. 

In the summer of 2021, Briq introduced Briq Boost – an additional service for Briq’s clients to boost their sales. FECs get listed in the relevant listing pages and the online marketing is done by Briq. This means you reach new audiences and get more bookings from people who otherwise wouldn’t have found your website.

Briq Boost is a risk free service, you only pay a small fee per booking. No bookings mean no costs.

Grow online with Briq’s laser tag online booking system

In the past years, Briq has helped many leisure businesses all over the world to start selling their activities online. With Briq’s booking system, you’ll increase your conversion rate and the average order value. Are you ready to receive (more) online bookings too?

At Briq you have everything you need to grow your business – from your personal Customer Success Manager to our knowledge center and the E-commerce Academy. We help you set up your easy-to-use webshop to provide your guests with a frictionless booking experience.

Want to know how Briq can help you? Feel free to try Briq for free and get in touch with us. We’re happy to discuss the possibilities for you!

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