Score with SEO 2: Meta titles and descriptions

Ebooks mei 20, 2024

Do you want to get started with SEO but you don’t know where to start? Search Engine Optimization (SEO) leads more and better traffic to your leisure venue’s website. 

Basic SEO is important for Google to consider your website as relevant. If I search for “bowling venue near me” in your area, you want to be the trending website. 

How do you do this? By making sure your website has on point meta titles and descriptions. These count for SEO. How? Google notices if your website gets more clicks, this improves your ranking in the search engines. Want to learn even more about SEO? Keep on reading.

  1. Keywords
  2. Meta titles and descriptions
  3. Content
  4. Page loading time
  5. Images
  6. Linking
  7. Broken links
  8. Mobile friendly
  9. Clean URL’s
  10. Improve low performing pages

Or download our SEO ebook for free.

Write on point meta titles and descriptions 

To catch the eye of your audience, your content needs great meta titles and descriptions. Meta titles and descriptions count for SEO. Google will notice your website gets more clicks, which improves your ranking. 

Make your meta titles and descriptions stand out 

The goal is to make meta titles and descriptions click-worthy. Here are 3 points you should focus on. 

#1 Keep an eye on the length 

Keep your meta description between 150 and 154 characters. Your title should be under 60 characters. There are many tools, such as Mangools’s SERP Simulator, where you can see if your title and meta-description have the right length. If they’re too long, Google will cut them off. 

#2 Make your titles and meta descriptions engaging 

Active phrases and titles are more attractive and will get more clicks. For example, instead of writing “Bowling X offers LED bowling”, write “Try LED bowling at Bowling X”. Active and actionable phrases make your potential visitors enthusiastic and curious. 

#3 Be specific about your venue 

Don’t be afraid to share details that make your venue unique. So do you offer special go-karts with a speed button? Or a cool tropical-themed bowling venue? Mention this in the meta description. 

Do’s & don’ts for meta titles and descriptions – examples 

What do engaging, active and click-worthy meta titles and descriptions look like? 

We’ve gathered some examples of great and not-so-great titles and descriptions so you’ll know exactly how to write yours. 

Do’s & Don’ts for meta titles

First of all, the not-so-great titles are too short. This is a missed opportunity to optimally present your website to a potential visitor. The titles are also passive, with terms such as “it offers” and “it is possible’’. 

The great titles have the right lengths and include call to actions with verbs like “go”, “try”, and “discover”.

Do’s & Don’ts for meta descriptions

The meta descriptions on the left are more effective because they implore readers to do something. Also, they have the right length and provide some USPs (Unique Selling Points) for each venue. This more detailed information is what makes your venue stand out from all the other search results in Google.

This is how you write on point meta titles and descriptions that will improve your CTR and thus your ranking on Google. 

Be successful online with Briq

Do you want to drive more traffic to your website and grow your business online? Briq helps you with your online strategy. Helping you gain more traffic to your website and offer your visitors a seamless booking experience.

How? Your own Customer Success Manager helps you set up your online strategy, you can follow customized courses in our Ecommerce Academy. And on top of that, we can boost your traffic and revenue with our affiliate booking websites.
Guests book your venue through a multi-activity booking system, which ensures a seamless guest experience and optimizes your revenue. Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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