Score with SEO 3: Content

Ebooks juli 13, 2024

Do you want to get started with SEO but you don’t know where to start? Search Engine Optimization (SEO) leads more and better traffic to your leisure venue’s website. 

Basic SEO is important for Google to consider your website as relevant. If I search for “bowling venue near me” in your area, you want to be the trending website. 

How do you do this? By creating great content. Other ways are: 

  1. Keywords
  2. Meta titles and descriptions
  3. Content
  4. Page loading time
  5. Images
  6. Linking
  7. Broken links
  8. Mobile friendly
  9. Clean URL’s
  10. Improve low performing pages

Or download our SEO ebook for free.

Create great content 

You have to consider many factors if you want your website to rank well. However, none of those matter if the content on your landing pages (the pages through which visitors enter your website) isn’t good enough. 

Good content is recent, relevant and exciting and it answers all the questions your visitors may have. For example, you want to include interesting descriptions of your venue and your activities. Your deals should be clear and easy to book. And you should add some great visuals to your pages. 

When writing your page, look up what your competitors write. You specifically want to pay attention to the first three Google results for the keyword you’re trying to rank for. Generally, you want to write the same amount of text as they do, plus 10%. For example, if they write around 500 words on their page, you want to write 550 words on yours. 

High quality content on your pages improves the so-called “dwell time”, an important measuring instrument for SEO. Dwell time is the time a visitor spends on your page per visit. Fresh and clear content on your landing pages keeps your visitors on your page for longer. Consequently, these pages will rank higher in Google. Make sure not to use repetitive content, because this will make your visitors abandon your site. 

How do you make the content on your landing pages great

Use this checklist to make the content on your website stand out.

Use relevant keywords 

Use the keywords on your page, in the metadata and in titles. But don’t overdo it! If you overuse a certain keyword, search engines will pick up on it and it will damage your ranking for that keyword. You can use Yoast, a free online wordpress plugin, to avoid over optimization. 

Include good visuals 

The right visual on your landing pages or deal page makes your website a lot more attractive. Try to match your visual to your audience, for example if you’re selling family deals then add a picture of a family at your venue. 

Write clear descriptions 

All the information your visitor may want to know about your deals, such as start and end time, location and age requirements, should be directly visible on your deal page. Offer awesome deals Your deals should match your customer’s interests. Take some time to get to know your customers and learn the kind of deals they’re looking for. For example, if your target audience is families, you can offer special family deals. 

Use the right header tags 

Header tags break up your content and make it easier to read and understand. They provide structure for your content. Google pays most attention to your H1 and H2 tags. Use one H1 tag, this tells Google what your page is about, and multiple H2 tags for the rest of your content. Include your main keywords in your headers, since Google pays most attention to these.

How do you make the content on your landing pages great? Use this checklist to make the content on your website stand out. 

If you want to include extra content on your website to rank higher for specific keywords, you can write blogs or articles. 

For example, if your venue in Miami offers go-karting and special packages for kids, you probably want to rank for the keyword “go-karting in Miami with kids”. You can then write a blog or information page about this topic. 

Give the blog a name such as “The best venue to go go-karting in Miami with kids”. You can write about why your venue is the ideal place for parents to go go-karting with their kids. Don’t forget to link to some of your best kids deals and packages.

Keep it short and sweet. Highlight the most important words and phrases, such as relevant keywords. Make sure your paragraphs are short and easy to read and avoid complicated words or expressions. 

If your content is too long or overly complicated, your reader will leave your page. For a good ranking, the time a visitor spends reading your text should be about the same as the time it would take someone to read it. If you have a long text, but your visitor leaves your page after 10 seconds, Google will believe your text not to be interesting or relevant. Consequently, Google won’t show you as high in the search results anymore.

This is how you write great content that will get you to the top of the search results.

Be successful online with Briq

Do you want to drive more traffic to your website and grow your business online? Briq helps you with your online strategy. Helping you gain more traffic to your website and offer your visitors a seamless booking experience.

How? Your own Customer Success Manager helps you set up your online strategy, you can follow customized courses in our Ecommerce Academy. And on top of that, we can boost your traffic and revenue with our affiliate booking websites.
Guests book your venue through a multi-activity booking system, which ensures a seamless guest experience and optimizes your revenue. Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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