Score with SEO 6: Linking

Ebooks november 15, 2022

Do you want to get started with SEO but you don’t know where to start? Search Engine Optimization (SEO) leads more and better traffic to your leisure venue’s website. 

Basic SEO is important for Google to consider your website as relevant. If I search for “bowling venue near me” in your area, you want to be the trending website. 

By improving your linking strategy you boost the SEO of your website. Not oly is it easier for guests to browse your website and go from page to page, this also goes for Google and other search engines.

  1. Keywords
  2. Meta titles and descriptions
  3. Content
  4. Page loading time
  5. Images
  6. Linking
  7. Broken links
  8. Mobile friendly
  9. Clean URL’s
  10. Improve low performing pages

Or download our SEO ebook for free.

Improve your linking strategy

Improve your linking strategy A major part of SEO is your linking strategy. There are three ways your website should be linked: internally, with backlinks and outbound links. All three drastically improve your site rankings. 

Internal linking on your FEC website 

Internal links are valuable because they construct an interconnected structure for your website. This makes it easier for visitors to navigate your website and find the information or deals they’re looking for. Another reason why internal links are important is that they help Google’s bots find, and index, all your website content. 

Imagine you have a website with multiple go-karting venues across the United States. A visitor that arrived on your website wants to book a day of gokarting in his hometown, San Diego. A clear structure makes it very easy to book the activity the customer is looking for. 

On top of that, Google bots will be able to crawl all these pages on your website and index them. 

Another way to improve this internal linking is with product descriptions with links to articles, blogs or any pages with informative content. 

How great internal linking increases CTR 

A high CTR rate throughout your website means that visitors stay on your website longer and visit multiple pages by clicking on the links that refer to other pages. 

These visitors are more likely to book your venue in your webshop. Internal linking plays a huge role in the customer journey, because it allows your guests to easily find all relevant information and pages on your website. 

Once they’ve clicked through to your webshop, make sure your offers are clear and simple to book. With Briq’s webshop they’ll be able to easily book all your activities in one simple online booking system. You can sell multiple activities, cross-sells and upsells in one smart booking scheduler. 

Backlinks on other relevant websites to your website

Backlinks tell Google that your website has authority. Backlinks are other websites that link to your content in their content. It’s valuable for SEO, because it signals to Google that another source finds your content important enough to link to it within their website. 

Other websites will want to link to your venue for the activities and experiences you offer. Great deals and attractive pages that are worth linking to are key to getting backlinks. Getting active on social media can increase your visibility as well. You can always try to contact the owners of relevant websites to discuss linking opportunities between your websites. 

Which websites want to link to your leisure business’ website? 

There are many websites that refer to leisure venues in certain areas to show which activities are available there. A well-known example is Yelp, a website that gives an overview and a rating of all kinds of facilities in an area. Yelp is also very reliable in the eyes of Google, because users can leave reviews and ask questions about each listed facility. 

Another great example, if you offer go-karting, is This website lists all go-karting venues over the world. Not only will they link to you, you’ll probably also receive more bookings through their website.

Outbound linking to other great leisure websites

Lastly, outbound links can further improve the credibility of your website by referring to other websites with authority. By linking to trustworthy and authoritative sources, you show your visitor and Google that your website is trustworthy as well. 

For your FEC, you should link to authoritative websites that are relevant to your business. For example, if you offer go-karting, link to websites that discuss go-karting related topics or write blogs about indoor go-karting and outdoor go-karting. You could refer to Redbul’s blog 7 mistakes that all noice karters make or Go Karting Ticket’s blog about dual go-karting. 

Outbound links are mostly interesting when you refer to recent information. Be smart when choosing the outbound links. You don’t want your customers to end up booking their day out on another website. It’s not a clever idea to link to other websites that sell similar deals on your own deal page. 

Also, make sure outbound links open in a new browser window to keep your visitors from leaving your own website.

Start improving your linking strategy now and get that #1 spot in google.

Be successful online with Briq

Do you want to drive more traffic to your website and grow your business online? Briq helps you with your online strategy. Helping you gain more traffic to your website and offer your visitors a seamless booking experience.

How? Your own Customer Success Manager helps you set up your online strategy, you can follow customized courses in our Ecommerce Academy. And on top of that, we can boost your traffic and revenue with our affiliate booking websites.

Guests book your venue through a multi-activity booking system, which ensures a seamless guest experience and optimizes your revenue. Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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