Disney shares Briq’s vision and changes future of attraction parks

Leisure industry mei 20, 2024
Disney shares Briq’s vision regarding waiting lines

Queues are passΓ©! Last week we shared an article with you about Project Stardust. Disney has taken a series of measures to shorten the long waiting times in Star Wars Galaxy’s edge. This is fully in line with the digital revolution that Briq is initiating.


Are waiting lines in the leisure industry yay or nay? Read about the pros and cons for your leisure center.


Everyone is a VIP

Capacity arrangements leads to shorter queues at Disney. This has several benefits for both guests and entrepreneurs. Improve customer experience by giving them the option to arrange everything before arrival. Guests can now enjoy their day at the amusement park because everything is already arranged in advance. Although it is for a certain time slot only, at Briq we believe in quality over quantity.


Upselling and cross-selling

People like to pay extra for that VIP treatment. Instead of the usual discounts, guests pay more. What do you think of the time when guests don’t have to wait in queues? It leaves your guest with more time to eat that burger, have that drink or pay a visit to the souvenir shop. Something that guests didn’t have the time for or gave priority to before. A booking system such as Briq creates more freedom in leisure and generates more revenue.


Learn more about upselling and cross-selling.


Time slots and restrictions

Now, time slots and restrictions may not sound very attractive, but people like certainty. By imposing time and ride restrictions, guests are assured of a ride in their favourite attraction. You prevent guests from going home disappointed because they have to wait for hours in line for one ride. This happened, for example, at the latest Harry Potter attraction at Universal Studios. The waiting time went up to no less than 10 hours. These kinds of scenes are often only for the real fans.


Have your guests experience a valuable day out by giving them the opportunity to enjoy it to the fullest. Briq is convinced in the value of personalized leisure activities. It is awesome that a market leader like Disney, through a project as Project Stardust, shares our vision.

‍Read what FECs can learn from Disney’s success.

Are you ready for the digitisation of the leisure industry? Reach out to us and get started with Briq.

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