Dutch leisure industry invests in growth in visitor numbers

Leisure industry April 01, 2019
The Dutch leisure industry has to invest to grow

In recent years, the number of visitors to amusement parks and zoos has increased by an average of 3 percent per year. To guarantee this growth, investment in new attractions, accommodation and VIP experiences is important.


The Dutch leisure industry is focused on tourists

Investments make amusement parks more appealing for visitors. New attractions can tempt a visitor to visit the park. With the arrival of new accommodation facilities, attracting tourists also becomes easier. The Dutch leisure industry is increasingly focused on tourists, especially tourists from our neighbouring countries, Germany and Belgium. As research by ABN AMRO shows.

Offer extras to the customer

According to ABN AMRO, payback of investments can be made in an increasingly shorter period of time. Not by increasing the admission prices, but by offering extras to the customer.

Examples of these extras are priority at attractions which leads to the avoidance of long queues, and parking close to the entrance of the park or exclusive tours. Amusement parks also talk about VIP experiences, for which 80% of visitors are happy to pay extra. It is therefore important for the leisure industry to develop strategies for digitalisation of their services.

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