Measure your results and set new goals

Ebooks mei 18, 2024
measure your results

What’s the secret to creating an online experience that draws in more customers, drives more bookings, and increases your average order value?

At Briq Bookings we’ve found that the answer to achieving your main business goals lies in best practices, benchmarks, and, above all, data. That’s why we dive into the journey from data insights to baselines and benchmarks, setting micro goals and how to optimize your website and webshop to get you more bookings.

Last but not least. Measure and set new goals when necessary! Want to get to know more about making data-driven decisions? Read the other articles on this topic.

  1. Getting started with the right data
  2. Analyzing your data to identify opportunities
  3. Set SMART goals to take measurable actions
  4. Take data-driven actions – improving your webshop and website
  5. Measure your results and set new goals

Or download our ‘how to drive more bookings for your leisure business by making data-driven decisions’ ebook for free.

Measure your results and set new goals

One of the key characteristics of SMART goals is that they’re time-bound. You could set out to reach your goals in one week, one month, a quarter or even a year. Qirb Fun Center aimed to achieve their micro goals in one month. So one month after setting their goals and taking action, it’s time to measure the results.



Check your data to measure your results

As you can see in Briq’s data insights for Qirb Fun Center, most data-driven actions have led to significant improvements. Based on such data, you’ll also instantly see which goals you haven’t yet reached, such as in this case selling X% more extras for all online bookings. 

  • Increase the number of visitors to Qirb’s website by 15% in one month 
  • Increase the % of visitors who go to Qirb’s webshop by 25% in one month 
  • Increase the conversion rates from visitors in Qirb’s webshop by 50% in one month
  • Sell 50% more multi-activity experiences and combi deals within one month 
  • Sell 50% more extras for all online bookings within one month


Set new goals to continue the cycle of data-driven decisions

Once you’ve captured your fresh data, add them to your baseline overview. Now you’re ready to set new goals and continue making data-driven decisions. 

First, you can start out with the goals you haven’t reached. Secondly, identify where your next opportunities lie. Perhaps you want to increase the average group size or get more visitors to come to your venue during off-peak moments… 

Whatever you wish to achieve, with help from your data you can make intelligent decisions and strive for continuous growth.

Now you know the importance of measuring your goals and setting new ones once you’ve met your old goals.

Drive more booking to your leisure business with Briq

Do you want to sell your activities online? With Briq you get an easy-to-use webshop. That is not all, with Briq you get interesting data insights and automated scheduling. 

With Briq’s online booking system, you make your business more effective and save time by automating your bookings. It helps you to streamline your operations, by centralizing all the information and tools you currently use in one place. 

Your guests can book the activities in your leisure center 24/7 in your webshop, even outside opening hours. Do you offer more than one type of activity? Combine them and create deals, providing your guests with customized experiences

Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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