Why digitization of the leisure industry is important

Leisure industry April 12, 2019
Digitization: opportunities for the leisure industry

Implementing technology has been a trend for years. However, somehow we have become complacent over the years. No or outdated systems may cause revenue loss, while there is still much to gain in digitizing services – especially in the leisure industry. This will help you to increase your guest’s experience.

Choose the right technology

Much growth can be achieved with the right technology at the right place and time. Generation XYZ spends much time online. Research by PwC show that 90% uses social media regularly. Key focus should therefore lay on meeting visitors at these places. Unfortunately, technology and processes used in the leisure industry are often non existent or outdated.

93% of leisure businesses do have a website, which is a plus since consumers like to plan their visits ahead of time. Strikingly only 29% have booking facilities on their websites. This is a missed opportunity for many businesses, as so many consumers book from mobile device in advance from the comforts of their own homes.


  • Leisure industry is 10-15 years behind in technology
  • 90% of Gen XYZ uses social media frequently
  • 93% of leisure venues has a website
  • only 29% has online booking facilities
  • According to ABN Amro’s Leisure insights, 90% likes to plan their day out in detail; this wouldn’t be possible without digitization of the leisure industry


With Briq’s online booking system, you are 24/7 bookable. This means your visitors can book whenever they want without calling or emailing you. Don’t hesitate to contact us, so we can discuss the possibilities of an online booking system for your leisure business.


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