Do’s and don’ts for booking confirmations emails for leisure centers

A booking confirmation e-mail is important to reassure your customers. It’s also a great way to show your customer who you are as a brand and what you stand for. As a leisure business owner, you’ll regularly need to send out a booking confirmation. ‍

And yes, there is a right and a wrong way to do so.

‍If you aren’t sure how to write a booking confirmation e-mail for your leisure business, or if you simply want to improve the one you already have, then use these effective best practices and examples to create a great confirmation e-mail.
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Let’s jump in with the do’s and don’ts! 

Find out what other e-mails you can send for the best online experience.

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Why booking confirmation e-mails are important

• Your customers expect to hear from you
• It creates an instant connection between your family entertainment centre (FEC) and your customer
• Confirmation e-mails create a sense of trust
• You remind your customers of their booking

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1. Do send the e-mail right after the booking

This may seem pretty straightforward, but customers expect to receive a confirmation e-mail right after the booking. If you send the confirmation too late, the customer will be confused.

For a seamless booking experience, you need to stay away from confusion and worry. Therefore, make sure to send out the confirmation e-mail as soon as possible after the booking.

Next, it’s a good idea to stay in touch with your customer. You can send a reminder of the booking, or personal offers at a later time. Briq’s booking system saves you time by allowing you to integrate with other tools to send out automated e-mails. 

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2. Do confirm you customer’s request

Customer loyalty happens when you remove as many worries as possible from your customer’s mind. That’s exactly what a confirmation e-mail does.

‍By confirming the details of their booking, such as the time, location, groupsize, you’ll reassure your customer and take away any post-purchase anxiety. Make sure the confirmation follows right after the purchase. Briq sends out automated confirmation e-mails to all customers with all booking details.

Sometimes customers forget their booking and a confirmation e-mail is also a great way to remind them. This will help reduce no-shows. 

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3. Do keep it short and sweet

Get to the point. No one wants to scroll through a lot of irrelevant information. With a clear e-mail, you’ll set the tone as a brand that values good communication.

‍Make sure all the important information about the booking is there, and add a powerful sign-off. For example: ‘’The countdown to [event] begins!’’ or ‘’Cheers’’. As always, make it personal.

If you send a memorable confirmation e-mail, your customer will feel positively about your business. A good e-mail will also increase the chances that the customer subscribes to your e-mail marketing. 

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But… 1. Don’t neglect mobile

More than 80% of all people use their mobile device to check their e-mail. Therefore, make sure your confirmation e-mail is mobile-friendly.

‍Test your e-mail before you send it out. Check if the text is readable, make sure the e-mail loads fast and test if the design suits a mobile screen. A seamless working confirmation e-mail shows professionalism and ensures a good customer experience. 

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2. Don’t underestimate the power of branding

Make sure your business is recognizable. Build familiarity and be consistent. Take some time to select and create the design of your e-mail.

‍This is an opportunity for you to present your logo, brand colors or any other elements that will remind the customer of your business. That’s why we value Briq’s customizable e-mail templates. We offer standard e-mail confirmations for all bookings, but you can also create your own.

Besides the layout, your text is also a way to brand your e-mails. Your tone of voice and your turn of phrase will all influence the way customers perceive your business. Find your voice and your brand personality. 

What can you do today to fix your booking flow?

When your e-mails look good, your business does too. And how about your website and webshop? There are many ways in which you can perfect your online booking experience. 

Briq’s booking and scheduling software includes multi-activity 24/7 online booking and scheduling and helps you achieve more success online. Discover how Briq can help grow your business.

Contact us to discuss the possibilities for your business. Or request a free demo to see how Briq could look on your website.