What emails should your leisure business be sending to your guests?

Ebooks mei 20, 2024

Let’s talk email marketing. Email is an effective marketing channel that can help you get results, quickly.

But, what kind of emails should you send to the guests of your leisure business? Let’s discover!

Want to learn even more about e-mail marketing? You can! 

  1. Email marketing 1: Why email marketing is important for your business
  2. Email marketing 2: This is how you build an email list for your leisure business
  3. Email marketing 3: What emails should your leisure business be sending to your guests?
  4. Email marketing 4: Create successful emails
  5. Email marketing 5: Email marketing testing – this is how you do that

Or download our ‘get started with email marketing ebook for free. 

What emails should your leisure business be sending to your guests?

Are you already sending newsletters or deal promotions to engage your guests and increase your revenue? 

Apart from booking confirmations or payment confirmations, there are many more types of emails you can send. And if you send good and diverse emails, you’ll increase the engagement with your guests and the number of bookings, average order value and retention. 

Ideas for emails related to bookings, news and feedback

You can send the following emails related to bookings, news and feedback to take the email marketing for your leisure venue to the next level.

Emails related to bookings for your leisure business

  • Booking confirmation – To confirm your guest’s booking and share their personal itinerary 
  • Payment reminder – To remind your guest to pay the activity or deposit
  • Payment confirmation – To confirm the guest has paid the deposit or full booking online 
  • Upsell and cross-sell – To ask your guest to buy something extra to complete the experience, such as an extra heat of go-karting or food and drinks after they’ve booked 
  • Activity reminder – To remind your guest 24 hours before the activity starts 
  • Thank you email – To thank your guest for their visit 24 hours after the activity has ended 
  • Cancelation confirmation – To confirm you’ve received and processed the cancelation of the booking

Emails related to bookings for your leisure business

  • Welcome email – As soon as someone has subscribed to your newsletter 
  • Newsletter – To regularly update your guests about your venue with important, inspirational or helpful information 
  • New activity promotion – To promote the new activity and get more bookings 
  • Special occasions – To inform your subscribers what you’ll be doing on a special day, such as Christmas, Halloween or when summer vacation starts
  • Discount coupons or promotions – To keep your guests engaged by sending them a discount coupon for their next visit or a special activity package 
  • News and important information – To share news about your venue – this could be inspirational information or just a simple tip, not specifically to convert more bookings, but to earn your guests’ trust 
  • Anniversary email – To celebrate any kind of anniversaries you know about

Feedback requests about your leisure venue

  • Review request – To ask for reviews on Google, Facebook or another review platform to build trust 
  • Survey request – To ask for feedback to improve your guests’ experience

With all these different emails, you send relevant informative, inspirational and commercial information to your guests.

Example phrases for your leisure business emails

To help you get started with sending different emails to your email list, we’ve created several phrases you can copy paste to create great emails.

Welcome email phrases for new subscribers

  • Welcome to <add name venue>, we’re super happy to have you! 
  • Hurray! You signed up for our newsletter. 
  • Here’s your welcome gift for <add name activity>. We hope to see you soon!
  • <add number> times a month we send you updates on <add name venue>, deals and more. Stay tuned! 
  • Thanks for joining <add name venue>! From now on you’re the first to know about the latest news and updates.


New activity promotion phrases

  • Combining <add name activity> with <add name activity>? Why not! We’ve created a special package for you. Come and visit us now. 
  • Save the date! On <add date> we are opening our <add name activity>. We hope we can welcome you and your fun friends there too. 
  • We’re happy to introduce you to <add name activity>. Be the first to try it. It’s time for <add name activity>. So… what are you waiting for? Book it now. 
  • Have you already seen <add name activity>? Make sure you don’t miss out.

Upsell and cross-sell email phrases

  • You’re all set for your day out! Here’s how to make it even more awesome: 
  • We’re eager to welcome you at our venue. Here are some upgrades we think you’ll love: 
  • Ready for your day out at <add name venue>? Add before you go: 
  • Check out these deals to complete your experience: 
  • Are you just as excited about your day at <add name venue> as we are? We think you might like to add: 
  • Here’s what other guests enjoyed at our venue as well:

Cancelation email phrases

  • Good news for you, sad news for us. This is the confirmation that we canceled your booking as you requested. Want to pick a new date? You know where to find us. 
  • You just canceled <add name activity> at <add name venue>. We’re sorry your booking didn’t work out. Here are some other packages you might love: 
  • You just canceled your booking with us. No hard feelings. Our doors are always open for you. We hope to see you again in the future. 
  • We’ve received and processed your booking cancellation request. If you’d like to reschedule, feel free to make a new booking via our website.

Review request phrases

  • We hope you’ve had a great time at <add name venue>! Share your experience on Google now. 
  • Thank you for your visit. It was a pleasure to have you. Was it fun for you too? Share your experience with us on Google. 
  • Take a moment to share how your day at <add name venue> made you feel here: <add link to review page>. We hope you enjoyed your visit and are looking forward to seeing you again soon. 
  • Thank you for visiting <add name venue>. Every day, we try to deliver the best experience possible. Did you appreciate our efforts? Please share your review with the rest of the world. 
  • What a joy it was to have you at <add name venue>. We hope you enjoyed it too. If so… why not share it on Google? Thank you!

Survey request phrases

  • Thank you for visiting <add name venue>. We’d love to know more about your time with us. Please share your feedback so that we can improve your experience when you visit us in the future! 
  • Your feedback will make <add name activities> at <add name venue> even more fun! Share what you loved and what you’d love to see improved so that we can create better experiences for everyone. 
  • We hope you’ve had a great time at <add name venue> and would love to know more about your experience. Please share your feedback with us so that we’ll know what’s great and what could be greater. Thank you!


Briq can automatically send your emails for you

When using Briq’s online booking system, you’ll automatically send a

  • Booking confirmation email after the booking has been made 
  • Payment confirmation email after the full payment or deposit has been completed online 
  • Cancelation confirmation email after the booking has been canceled by your guest and you have canceled it in the booking system

These emails are already created for you, but you can also choose to customize them. 

Through Zapier you’re able to connect other tools, such as marketing automation tools, Office or Gmail, to send any other emails. Briq integrates with Mailchimp, allowing you to create audiences and automate your email messages.

These are some ideas and examples of emails you should send to the guests of your leisure business. Do you want more help with online marketing and email marketing? Briq can help.


Grow your business with Briq Bookings

Briq Bookings has helped leisure businesses all over the world to become more successful. With Briq’s online booking system, you make your business more effective and save time by automating your bookings. It helps you to streamline your operations, by centralizing all the information and tools you currently use in one place. 

Integrate your marketing automation tool with Briq, such as Mailchimp, to easily send emails – related to bookings or promotions – to your guests and improve your leisure email marketing. 

Do you also want to make your business successful? With Briq your guests book activities at your venue through a multi-activity booking system, which ensures a seamless guest experience and optimizes your revenue. Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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