Getting started with the right data

Ebooks juli 15, 2024
getting started with the right data

What’s the secret to creating an online experience that draws in more customers, drives more bookings, and increases your average order value?

At Briq Bookings we’ve found that the answer to achieving your main business goals lies in best practices, benchmarks, and, above all, data. That’s why we dive into the journey from data insights to baselines and benchmarks, setting micro goals and how to optimize your website and webshop to get you more bookings.

Let’s get started with the right data! Want to get to know more about making data-driven decisions? Read the other articles on this topic.

  1. Getting started with the right data
  2. Analyzing your data to identify opportunities
  3. Set SMART goals to take measurable actions
  4. Take data-driven actions – improving your webshop and website
  5. Measure your results and set new goals

Or download our ‘how to drive more bookings for your leisure business by making data-driven decisions’ ebook for free.

Getting started with the right data

Before you can start making data-driven decisions, you need to have access to your data. Therefore, we need to cover what data you need to gather to take action.

Sales Insights

First of all, for any selected period – like a week, a month, a quarter or a year – you need to have an insight into your leisure business’

  • number of bookings 
  • the total value of these bookings 
  • number of visitors • average order value 
  • average spend per person 
  • average group size 

Secondly, you’ll want to understand which activities and services are sold the most, which deals are most popular, which extras (upsells and cross-sells) are sold the most and at what times your venue is busiest. 

Marketing Insights

Thirdly, you need to gain an overview of the results of your online marketing efforts, i.e. online presence by learning about your venues’

  • number of online bookings 
  • number of webshop visitors 
  • number of conversions 
  • percentage of people who select upsells

Lastly, you have to retrieve data that informs you about your webshop’s conversion rate, your most sold online deals, most sold upsells, number of pageviews versus the number of online bookings, when your visitors book and which visiting times are most popular with your online audience.

With Briq Bookings you get three useful data overviews with Daily insights, Sales insights, and Marketing insights to get instant access to all the data that is essential to make the right decisions.

Our Google Analytics integration immediately pushes your data to our Marketing Insights dashboard.


Now you know which data you need in order to start making data-driven decisions.

Drive more booking to your leisure business with Briq

Do you want to sell your activities online? With Briq you get an easy-to-use webshop. That is not all, with Briq you get interesting data insights and automated scheduling. 

With Briq’s online booking system, you make your business more effective and save time by automating your bookings. It helps you to streamline your operations, by centralizing all the information and tools you currently use in one place. 

Your guests can book the activities in your leisure center 24/7 in your webshop, even outside opening hours. Do you offer more than one type of activity? Combine them and create deals, providing your guests with customized experiences. 
Get in touch with us to learn more about Briq and what’s in it for you or try Briq for free.

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